In recent years, relying on excellent product quality, cost performance and customized service advantages, the export scale of domestic cosmetic glass packaging bottles has maintained steady growth, becoming a core growth point in the beauty packaging foreign trade track. With the booming overseas expansion of domestic beauty brands, supporting high-end glass packaging has gone global synchronously, selling well in Europe, Southeast Asia, the Middle East, America and other countries and regions, breaking the long-term monopoly of overseas high-end packaging brands.
Compared with international similar products, domestic cosmetic glass bottles have prominent advantages. On the one hand, the domestic supply chain is mature and complete, with shorter delivery cycles and stronger adaptability from mold development and mass production to personalized process customization, which can quickly meet the small-batch customization and multi-style iteration needs of overseas brands. On the other hand, product craftsmanship continues to upgrade, reaching the international advanced level in high-end processes such as gradient spraying, frosted etching, PVD electroplating and three-dimensional embossing, with texture and appearance fully comparable to imported products and higher cost performance.
At present, many domestic glass packaging enterprises have passed multiple international certifications such as ISO9001 quality system certification, ISO14001 environmental system certification and CE EU certification. The products fully meet the import standards of major global regions and can one-stop meet the packaging procurement needs of overseas beauty brands. With the continuous recovery of the global beauty market and the continuous accumulation of domestic packaging reputation, the overseas market penetration rate of cosmetic glass bottles will continue to increase, becoming an important business card for China’s light industry packaging industry to go global.
