Empty Bottle Circular Economy and Secondary Value Ecosystem Reshape Brand Marketing and Consumer Behavior
In 2026, the global beauty industry’s consumption logic has undergone a fundamental qualitative change. The traditional linear consumption model of “purchasing-consuming-discarding” is rapidly fading, and the circular consumption model of “reusing-recycling-regenerating” has become the mainstream trend of global beauty consumption. Driven by national carbon neutrality policies, global green packaging regulations, brand sustainable marketing strategies and

